Hello, I’m Chris Olson

Welcome to MODUMENTUM, a space where we challenge conventional wisdom and take a contrarian approach to consulting auto dealers. At our core, we believe that success in the automotive industry lies in building high-performing teams that prioritize delivering the best customer experience possible.

I always struggled to adapt to the typical “Car Guy mentality”. I grew up in a small town working in my mom's gas station where small-town values were embedded in my mentality from an early age. These two values run completely opposite to one another.  If you believe as I believe, the future of our business will depend on our ability to adapt to these small-town values, where everyone on your team is working together in concert instead of tearing one another down. 

Build a bulletproof team

We focus on Team Development strategies that will help you connect with your staff, because maybe…Just maybe…The reason why you are not reaching your expectations is because you and your team are out of step.


Inspect what you EXPECT

We target specific issues through our accountability-based methodology so you can make sure you and your team members are embodying your company’s values, respecting all processes, and diligently working toward a common goal.


Jason Donnell - GM at Cadillac GMC of Laguna Niguel

“I hired Chris at my Cadillac GMC store earlier this year to deep dive into our CRM, implement new templates, phone scripts, sales strategies, etc., Chris personally met with each member of the team in person to strategize how the team can best improve as a collective group moving forward. Soon after Chris introduced his plan, overall efficiency, productivity and morale began to improve immediately. Thank you Chris for all you have done for me and the team here at Laguna Niguel Cadillac GMC.”

Work With Chris

  • Team Coaching, Team therapy, Consulting, Teamwork, work mates, conversation

    Team Coaching

  • Manager Salesperson Coaching

    LEVEL UP - Manager Salesperson Coaching

  • Person working on computer, coaching, CRM, computer work

    Re-Align your Tech Stack

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